Scott Rusk

Scott Rusk

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Rolling Stones London Store Opens Today

As if they haven't made enough money over the course of their 58-year career, the Rolling Stones have opened their own store in London.

The Soho boutique, called RS Number 9 Carnaby, will offer Stones merchandise, albums, T-shirts and clothing from the band's new fashion label, which bears the same name as the store. The store will feature a glass floor and displays of album artwork and lyrics. And much of the store is painted with Pantone's newest color, "Stones Red."

"Soho has always encapsulated rock 'n' roll, so Carnaby Street was the perfect spot for our own store," a statement released by the band reads. "We are confident this exciting project ... will be an unrivaled experience for everyone to come to London and enjoy." RS Number 9 Carnaby opening Today.


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