Apparently joking with your kids that chocolate milk comes from brown cows is something that will stick with them for life, as the US National Dairy Council just found out.
Taking a study, the trade association discovered that seven percent of Americans believe this falsehood, which translates to roughly 16.4 million people.
Cecily Upton, the co-founder of the agriculture and nutrition education non-profit Food Corps, blames ignorance on where food comes from as the issue.
According to one study done by the US Department of Agriculture in the 90s, 1 in 5 Americans didn't know hamburgers came from beef, while another showed nearly a third of elementary school kids didn't know cheese was made from milk